Fjord Pride photo credit: Henry Wu; Stylist: Allison Bouganim

Hello, I’m a design thinker, shaper, and maker.

With a product design background and a service design mindset, I take an ecosystem approach to create solutions that work for both people and businesses.

Whether I'm uncovering insights or reimagining an end-to-end experience, my focus is on helping people achieve their goals effectively.

I thrive on collaboration, pushing teams to ask challenging questions and imagine new possibilities. There's nothing more rewarding than bringing ideas to life that get people excited.

Crafting a Membership Experience

Creative Software Company | Experience Design Lead

Spearheaded the creation of a membership experience to boost subscriber engagement and retention.

  • Led the experience design team through deep user research to identify key opportunities and moments that matter.

  • Collaborated with client teams and marketing agency partners through co-creation workshops and journey mapping to design compelling membership offerings and touchpoints.

Two out of three concepts advanced to executive approval, resulting in a fully integrated membership program that aligned marketing and experience design.

Design Research, Experience Design

Activating Digital Strategy Through Service Design

Healthcare Provider | Service Design Lead

Shaped a digital experience strategy to support patients managing complex conditions, crafting tangible concepts to connect patients, care teams and care givers.

  • Designed future-state patient experiences, mapping critical moments in the patient journey where digital solutions can support care.

  • Facilitated cross-functional design thinking workshops to align stakeholders and identify solutions.

  • Partnered with business strategy to create a scalable implementation framework.

Successfully aligned eight stakeholder groups across digital, devices, technology and care teams, leading to the selection of a unified technology platform for solution deployment.

Design Strategy, Service Design

  • "Recommend her to any team looking for a strategically minded, high quality service designer"

    Steven Boswell, Co-Founder @Lovable

  • "Bonnie has the unique ability to think at a macro and micro level at the same time."

    Abigayle Cosinuke, Experience Designer @Ammunition

  • "She has ideas for days and is an excellent steward of sitting in and untangling the mess of a complex problem."

    Maia Peterson, Service & Interaction Associate Manager @Fjord

  • Design Strategy

    Crafting narratives that connect user needs, business value, and technical feasibility to help guide teams in making visions reality.

  • User Research

    Driven by curiosity to understand people, uncovers insights that spark fresh perspectives and facilitates informed decision-making.

  • Service Design

    Using strategic zooming, examines both the big picture ecosystem and crucial touchpoint details to create seamless experiences for customers and employees.

  • Product Design

    Building user-centered experiences through strong partnerships with product and engineering teams, tackling challenges together to build better solutions.

  • Workshop Facilitation

    Designing and facilitating workshops that bring diverse groups together, grounding discussions in research to generate new ideas and actionable next steps.

  • Team Leadership

    Cultivating collaborative team environments that enable growth across roles and skillsets, while supporting designers in methodology, solutions, and professional development.