Hello, I’m Bonnie Ferrara
I'm a design lead based in San Francisco, passionate about tackling complex problems. Utilizing human-centered design methods, I craft experiences that resonate with users and drive business value.
This site is under *active* construction
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No hard hats necessary
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This site is under *active* construction • No hard hats necessary •
Services
I’m a designer with experience in physical product design, digital product design, user research and service design.
Design Strategy
Anchor design approach and decisions in understanding the connection between user needs, technology constraints and business value (DVF).
Product Design
Develop user centered experiences, collaborating with product and engineering teams to deliver elegant solutions to complex problems.
User Research
Conduct user research to uncover actionable insights that spark fresh perspectives, illuminate potential paths forward, and facilitate informed decision making.
Workshop Facilitation
Lead collaborative sessions grounded in user research, fostering new ideas, robust discussion, and actionable next steps.
Service Design
Map ecosystems to identify critical connections, creating seamless experiences for both users and employees.
Team Leadership
Cultivate team environments of collaboration and learning, supporting designers on methodologies, design solutions and interpersonal skills.
Experiences
I’ve worked on all types of problems within the product development lifecycle. Select experiences are highlighted below.
Leveraging user research to bring clarity to a complex process and modernize an outdated system.
Crafting the north star experience strategy to align teams and give them frameworks to deliver seamless patient experiences.
Crafting a user-centric membership experience for a creative software subscription, rooted in user insights.
Designing a new consumer app aimed at educating kids about the fundamental concepts of saving and spending money.
Let’s connect
Open to new opportunities, side hustles and mentoring.
Cheers, Bonnie